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In 1935 Royce G. Martin, President of the Electric Autolite Company, equipped and staffed a lab to develop the first Autolite spark plug. In just a few months the Electric Autolite Company had a spark plug available for distribution. An instant success, the brand supplied their spark plugs and other ignition parts to well-known automotive leaders including Chrysler, Studebaker, and Packard. With that spirit of innovation, can-do attitude and over 10 billion spark plugs produced, Autolite has grown to become one of the most recognized brands of spark plugs worldwide.